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Into the Valley: A Conversation with Alexis of Style in the Now

Into the Valley: A Conversation with Alexis of Style in the Now

We're back with another installment of Into the Valley; our series of conversations with the creative, intentional people we love in and around the Hudson Valley. This time we're sitting down with Alexis, the voice behind Style in the Now, a blog where personal style meets purposeful living.

Tell us a little about Style in the Now, how did it start?

I launched Style in the Now to create a space where style meets intentional living. I started the blog as a way to inspire others to slow down and live life with more intention, while also combining my passion for dressing up and building a wardrobe that you love.

What does your morning routine look like right now?

I don't necessarily have an orderly routine, but I have a few non-negotiables to start my day off mindfully. Within the first hour of waking up, I sit in the sunshine — gently waking up my eyes and letting the sun soak into my skin. I drink a glass of water, do a little bit of writing if I have some ideas or thoughts to jot down, move through some morning stretches, and spend time hanging out with my dogs.

How do you balance feeling polished with keeping things practical?

For me, getting dressed in a cute outfit always makes me feel better, even if I'm just at home, and so does styling my hair. I think people underestimate the power that simply styling your hair can have on your mood.

How has your relationship with confidence evolved over time?

The older I get, the more I realize that you can only control your own happiness. As long as you're happy and confident in your own skin, that's what matters most.

What advice would you give to someone who wants to feel good getting dressed, but doesn't want to chase perfection?

I think that slowly adding pieces to your wardrobe that you love and can mix and match together is a great way to get started. It takes time to build a closet you love, I'm still building my own as well.

Do you have a go-to formula for when you don't know what to wear?

Always a maxi dress and a pair of heels. That is my go-to.

When it comes to skincare and self-care, do you prefer quick routines or longer, multi-step ones?

I stick to quick skincare routines with products made of natural ingredients. For self-care, I do Pilates to strengthen as well as to reconnect to my mind-body connection, go for walks with my dogs, and savor the little things of each day.

Are there any products or rituals that make a noticeable difference for you day to day?

Every morning I like to mist rose water on my face — it's such a refreshing and relaxing way to start the day. Hot water with lemon is also a morning essential.

How do you think small care habits contribute to feeling confident overall?

Small care habits that you enjoy doing simply add to your happiness, which in turn helps you radiate confidence throughout the day.

Do you have a favorite Hudson Valley Skin Care product that's worked its way into your daily routine?

I have a couple! My favorites are the lip balms and hand creams.

Does the small-batch, farm-to-face aspect of Hudson Valley Skin Care resonate with the way you think about what you put on your skin?

I'm drawn to products with locally sourced ingredients because you can often discover exactly where and how they are sourced. Since your skin absorbs what you put on it, I think this consideration is really important. I also love the farm-to-face aspect — I think it's a little luxury because it helps the consumer truly connect with the local farms around them. That can be very hard to find, especially in skincare products.

What do you love most about living or spending time in the Hudson Valley?

I love being surrounded by the mountains and all of the local farms and farmstands. I love knowing where our food comes from and who it's coming from. I think it's really important to be aware of their hard work and to support them.

Is there a spring ritual or place you look forward to this season?

I look forward to seeing the first blooms of the season and the birds chirping in the early mornings.

Follow Alexis at Style in the Now for more on intentional living, personal style, and building a wardrobe you love.

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How to Build the Perfect Night-time Skincare Routine with Hudson Valley Skin Care

How to Build the Perfect Night-time Skincare Routine with Hudson Valley Skin Care

Your complete guide to clean, natural face care — step by step If you've ever stared at a shelf full of skincare products wondering where to even begin, you're not alone. Building a daily face-care routine can feel overwhelming, but it doesn't have to be. Whether you're a total beginner or someone who's been winging it with a drugstore cleanser for years, this guide will walk you through exactly how to build a simple, effective skincare routine using Hudson Valley Skin Care's thoughtfully crafted, natural face products. Hudson Valley Skin Care was built on the belief that what goes on your skin matters just as much as what goes in your body. That means no harsh chemicals, no unnecessary fillers— just clean, skin-loving ingredients sourced with care. Ready to glow? Let's get into it. Why a Daily Skincare Routine Actually Matters You've probably heard that consistency is key in skincare, and it's true. Your skin is your body's largest organ, and like any organ, it benefits from regular care and attention. A daily skincare routine doesn't need to be complicated or expensive, but it does need to be consistent. Here's what a regular routine can do for your skin over time: Remove the buildup of dirt, oil, pollution, and bacteria that accumulate throughout the day Keep your skin barrier strong and hydrated, reducing sensitivity and irritation Slow the visible signs of aging by nourishing skin with vitamins, antioxidants, and moisture Address skin concerns like acne, dryness, dullness, and uneven texture Give you a daily moment of self-care that feels good and builds confidence The good news? You don't need a 10-step Korean skincare routine to see results. A simple, four-step routine performed consistently will work wonders for most skin types. Step 1: Cleanse — The Foundation of Every Skincare Routine Ask any dermatologist or esthetician what the single most important step in skincare is, and they'll almost certainly say: cleansing. Cleansing your face removes excess oil, dirt, makeup, sunscreen, sweat, and environmental pollutants that accumulate on your skin throughout the day. Without this crucial first step, everything else you apply; serums, moisturizers, face oils, can't absorb properly or work as intended. How to Cleanse Correctly It's not just about using the right product, technique matters too. Follow these steps for the best cleanse: Always start with clean hands. Before touching your face, wash your hands thoroughly to avoid transferring bacteria. Use lukewarm water. Not too hot, not too cold. Hot water strips your skin's natural oils and can cause redness. Apply your cleanser and massage in gentle circular motions for 30–60 seconds. This loosens debris and boosts circulation. Rinse thoroughly and pat (don't rub) dry with a clean towel. Product Spotlight: Goat-to Creamy Cleanser For everyday cleansing, the Goat-to Creamy Cleanser is a standout choice. This gentle, creamy cleanser is formulated with nutrient-rich Goat's Milk, which is packed with vitamins A, B2, B3, B5, B6, B12, C, D, and E— making it one of the most nourishing ingredients you can put on your face. Goat's Milk naturally contains lactic acid, an alpha-hydroxy acid (AHA) that gently dissolves dead skin cells and promotes cell turnover without irritating the skin's surface. The result? A cleanser that doesn't just clean, it actively hydrates, softens, and conditions your skin while it works. It's gentle enough for daily use (morning and night) and suitable for all skin types, including sensitive skin. Pro tip: If you wear makeup or sunscreen, consider double cleansing at night. Start with a gentle micellar water or cleansing oil to break down makeup, then follow with the Goat-to Creamy Cleanser for a thorough clean. Product Spotlight: Goat-to Face Scrub On days when your skin needs a little extra attention; think congested pores, rough texture, or a dull complexion, reach for the Goat-to Face Scrub. This gentle physical exfoliant contains a carefully curated blend of natural butters, oils, and shell particles that work together to slough off dead skin cells and reveal the bright, smooth skin underneath. Unlike harsh drugstore scrubs that use abrasive ingredients or oversized sugar granules, this scrub is designed to exfoliate effectively without causing micro-tears in the skin. Use it 2–3 times per week in place of your regular cleanser, or whenever your skin feels like it needs a refresh. Skin tip: Over-exfoliating is a real thing! Stick to 2–3 times per week max with a physical scrub. Signs of over-exfoliation include tightness, redness, or increased sensitivity. Step 2: Treat — Targeted Skincare for Your Specific Concerns Once your face is clean, it's primed and ready to absorb treatment products. This is the step where you target your specific skin concerns— whether that's acne, hyperpigmentation, dullness, or excess oil. Applying treatment products to freshly cleansed skin ensures maximum absorption and effectiveness. Understanding the Basics: Toners, Serums, and Masks The 'treatment' step is a broad one, and it can include several different product types depending on your skin's needs. Here's a quick breakdown: Toners: Applied immediately after cleansing to balance the skin's pH, prep the skin for the next steps, and deliver a first layer of hydration. Serums: Lightweight, concentrated treatments packed with active ingredients. Use serums to target specific concerns like fine lines, dark spots, or dehydration. Masks: Intensive treatments applied once or twice a week for a deeper, more targeted boost. Product Spotlight: Clarifying Clay Mask For anyone dealing with acne-prone skin, oily skin, or clogged pores, the Clarifying Clay Mask is a game-changer. Used 1–2 times per week, a clay mask can dramatically improve skin clarity, reduce breakouts, and minimize the appearance of pores, all without drying out your skin. What makes this mask so effective is its powerful trio of clays: Bentonite Clay: One of the most powerful detoxifying clays available, bentonite carries a strong negative electrical charge that binds to positively charged toxins, heavy metals, and impurities in the pores, drawing them out like a magnet. French Green Clay: Rich in minerals including silica, magnesium, calcium, and potassium, French green clay absorbs excess oil and dead cells from the skin's surface, leaving it feeling smooth and refreshed. Kaolin Clay: The gentlest of the three, kaolin is ideal for sensitive skin types. It cleanses and purifies without stripping the skin of its natural moisture. But this mask isn't just about drawing out impurities, it's also formulated to soothe and protect. Vitamin E provides antioxidant protection and helps repair the skin barrier, while Honey acts as a natural humectant to lock in moisture. Oats, long celebrated for their calming properties, reduce redness and soothe irritated skin. Bonus use: Apply a small amount of the Clarifying Clay Mask directly to active breakouts and leave on overnight as a spot treatment. The clays will work while you sleep to reduce inflammation and draw out impurities. Step 3: Moisturize — Hydration is Non-Negotiable If there's one step you should never skip in your skincare routine, it's moisturizing. Regardless of your skin type; whether you're oily, dry, combination, or acne-prone, every skin type needs hydration. In fact, skipping moisturizer can actually make oily skin worse, as your skin overproduces oil to compensate for the lack of moisture. As we age, our skin naturally produces less sebum (its natural oil) and hyaluronic acid (its natural moisture-binder), making moisturizing even more critical for maintaining a youthful, plump appearance. The key is finding the right moisturizer for your skin type. It should be lightweight enough not to clog pores, but effective enough to provide lasting hydration. Product Spotlight: Goat-to Face Cream The Goat-to Face Cream checks all the boxes. This lightweight yet deeply nourishing face cream is formulated with Goat's Milk as its hero ingredient. Goat's Milk contains Lactic Acid, a naturally occurring AHA that gently exfoliates the surface of the skin as it hydrates. This dual action helps to: Slough off dry, dead skin cells to reveal brighter, more even-toned skin Smooth rough texture and soften fine lines over time Keep skin feeling soft, supple, and hydrated throughout the day The formula is rounded out with Honey for deep moisture-binding hydration, Vitamin E for antioxidant protection and skin barrier support, and Oats to soothe, calm, and protect. Together, these ingredients create a moisturizer that goes beyond basic hydration to actively improve the quality of your skin with every use. Application tip: Apply your moisturizer to slightly damp skin right after cleansing. This helps lock in extra moisture and allows the product to spread more easily and absorb more deeply. Step 4: Seal It In — The Power of a Face Oil Face oils have been used for thousands of years across cultures worldwide. From ancient Egypt's use of castor and sesame oil to Cleopatra's legendary argan oil beauty rituals. Today, we know there's serious science behind this timeless practice. A well-formulated face oil applied as the final step in your routine acts as a sealant, locking in all the hydration and nutrients from your previous steps while delivering its own concentrated dose of skin-nourishing benefits. The key is using the right face oil. You want one that absorbs quickly, doesn't clog pores, and works harmoniously with your skin's natural chemistry. Product Spotlight: Antioxidant Boosting Face Oil The Antioxidant Boosting Face Oil was formulated with exactly this philosophy in mind. At its core is Squalane, a lightweight, odorless oil derived from plants (traditionally olives or sugarcane) that is molecularly similar to your skin's natural sebum. This makes it incredibly biocompatible, meaning your skin recognizes it, accepts it readily, and absorbs it quickly without leaving a greasy residue. Squalane is celebrated in the skincare world for good reason: Non-comedogenic (won't clog pores), making it safe for acne-prone skin Deeply moisturizing without feeling heavy or occlusive Strengthens the skin barrier and reduces transepidermal water loss (TEWL) Suitable for all skin types, including sensitive and mature skin The formula is enriched with antioxidant-rich Vitamin E: a fat-soluble vitamin that protects skin cells from free radical damage caused by UV exposure, pollution, and stress. Lastly, is Cold-Pressed Sunflower Seed Oil, which is high in linoleic acid (an essential fatty acid that helps maintain the skin barrier and prevent moisture loss). How to apply: Warm 3–4 drops between your palms, then gently press into your face and neck. Don't rub — pressing helps the oil absorb more evenly without pulling at the skin. Don't Forget Your Lips: The Finishing Touch Lip care is one of the most overlooked steps in a skincare routine, and yet the skin on your lips is some of the thinnest, most delicate skin on your entire body. Unlike the rest of your face, your lips have no sebaceous (oil) glands, which means they can't moisturize themselves. They're entirely dependent on you to keep them hydrated and protected. When it comes to lip products, what's in them matters enormously, your lips are directly adjacent to your mouth, and you inevitably ingest small amounts of whatever you put on them throughout the day. This makes the commitment to natural, food-safe ingredients especially important. Product Spotlight: Natural Lip Balm Hudson Valley Skin Care's Lip Balm is made with a carefully selected blend of skin-loving, natural ingredients: Beeswax: A natural emollient and occlusive that creates a protective barrier over the lips, sealing in moisture and shielding them from wind, cold, and sun. Locally Sourced Sunflower Seed Oil: Rich in Vitamin E and linoleic acid, this lightweight oil deeply conditions and softens without feeling heavy. Avocado Butter: Loaded with fatty acids, vitamins A, D, and E, avocado butter is intensely moisturizing and helps heal dry, cracked lips. Antioxidant-Rich Vitamin E: Fights free radical damage and helps preserve both the formula and your skin. And the fun part? The Lip Balm comes in six delicious flavors, making it almost impossible to choose just one. Stock up, you'll want one in your bag, one on your nightstand, and one at your desk. Your Complete Hudson Valley Skin Care Routine at a Glance Here's how to put it all together in a simple evening routine: Step 1 — Cleanse: Goat-to Creamy Cleanser (daily) or Goat-to Face Scrub (2–3x per week) Step 2 — Treat: Clarifying Clay Mask (1–2x per week, or as spot treatment) Step 3 — Moisturize: Goat-to Face Cream (daily, morning and/or night) Step 4 — Seal: Pure Perfection Face Oil (daily, as last step) Lips: Natural Lip Balm (as needed throughout the day) Skincare FAQ: Your Questions Answered How often should I wash my face? At minimum, once a day, ideally in the evening to remove the day's buildup of oil, dirt, and pollution. If you have oily or acne-prone skin, cleansing morning and night is beneficial. If you have dry or sensitive skin, a gentle rinse with water in the morning followed by your full routine at night may be enough. Do I really need a face oil if I already use moisturizer? Yes! Moisturizers and face oils serve different functions. Moisturizers hydrate the skin (delivering water), while face oils seal in that hydration and provide an additional layer of protection. Think of it this way: your moisturizer fills the skin with water, and your face oil locks the door so it doesn't evaporate. Used together, they create a more effective, longer-lasting moisture barrier. Can I use these products if I have sensitive skin? Absolutely. Hudson Valley Skin Care products are formulated with gentle, natural ingredients that are appropriate for sensitive skin types. The Goat's Milk in the cleanser and face cream is particularly well-tolerated by sensitive skin. As with any new skincare product, it's a good idea to patch-test on a small area of skin before applying to your entire face. Is natural skincare actually effective? Yes, and increasingly, science agrees. Many of the most effective skincare ingredients are naturally derived, including lactic acid (from milk), squalane (from olives), and vitamin E (from plant oils). Natural formulations can be just as efficacious as synthetic ones, with the added benefit of being gentler on the skin and the environment. Final Thoughts: The Best Skincare Routine Is the One You'll Actually Do At the end of the day, you don't need a complicated, expensive, multi-step skincare routine to have healthy, glowing skin. What you need is consistency, and a handful of quality products that you actually enjoy using. Hudson Valley Skin Care was built to make that easy, with natural, thoughtfully crafted formulas that work with your skin, not against it. Whether you're 25 or 65, whether you're dealing with breakouts or dry patches, a simple routine of cleansing, treating, moisturizing, and sealing is all most of us need. Do it every day, be patient (skin takes 4–6 weeks to show real improvement), and your skin will thank you. Ready to start your Hudson Valley Skin Care routine? Shop our full collection of natural face care products and find everything you need to build a routine that feels as good as it works.

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Wheat in Field Hudson Valley

Why Locally Sourced Skincare Ingredients Matter— For Your Skin and Your Community

Why Locally Sourced, Farm-to-Face Skincare Matters If you're as skincare-obsessed as we are, you've done the thorough research on ingredients— what they do, how to use them, and which ones to avoid. You've become an ingredient expert. But do you know where they came from? Where skincare ingredients are sourced from actually matters. It directly affects how fresh, how potent, and how trustworthy your products are. That's why we've been committed to locally sourced, farm-to-face skincare rooted right here in the Hudson Valley since 2011. Fresh, Small-Batch Ingredients You Can Actually Trust It all started with a bar of soap. This bar had Oats and a splash of Beer in it. We made a small batch and ended up sharing the soap with friends and family. Once people started asking for more, we decided it was time to create a line of specialty soaps that incorporate a piece of our land into each product. We set out with a simple mission, to bring the power and beauty of the Hudson Valley to your skin through clean, natural skincare made with intention. This means what goes into our products is fresh, high-quality, and traceable. Our belief is that ingredients that travel shorter distances retain more of their potency and reach your skin in better condition than anything sitting in a global supply chain for months. It also helps boost our local economy and keep our money here, which is important to us. At Hudson Valley Skin Care, we make all of our products in small batches at our lab in Pleasant Valley, NY, so your skincare is freshly made every time— never mass-produced, never sitting in a warehouse.  Shop our small-batch best selling Goat Milk Face Care here. Your skin is your largest organ, and you deserve to trust everything you put on it. Locally sourced, cruelty-free skincare gives you full transparency; from the soil where the ingredients grew, to the hands that made your product. The Hudson Valley's Agricultural Legacy Is in Every Bottle The Hudson Valley has been one of the most fertile agricultural regions in the country for centuries. From family-owned farms growing sunflowers, apples, and corn to small artisan producers crafting raw honey and cold-pressed oils, this region is home to an extraordinary community of growers who care deeply about what they produce. When you use Hudson Valley Skin Care, you're tapping into that legacy. We hand-select the farms and local makers we source from, building real relationships with the people behind each ingredient. Getting to know our suppliers has taken us to corners of the Hudson Valley we never would have discovered otherwise, and we're proud to put those connections into every product we make. Where Your Money Goes Matters Every purchase is a vote for the kind of economy you want to live in. When you buy from a brand that sources locally made skincare from regional farms, your dollars don't disappear into a faceless global supply chain, they stay in the Hudson Valley. They support farmworkers' wages, sustain family-owned farms, and strengthen the agricultural ecosystem that makes this region so special. Research consistently shows that locally rooted businesses recirculate a significantly higher share of revenue back into their communities compared to large corporations. Shopping local isn't just a feel-good choice, it's one of the most direct ways to invest in where you live. We also put that commitment in writing: 1% of every sale goes to American Farmland Trust, a national nonprofit dedicated to protecting farmland and supporting farmers for future generations. Learn more about how we give back here.  Shopping Local Is How Real Change Happens We often ask how we can make a meaningful difference. The answer usually starts with the small, everyday choices we make— including what we put on our skin. When consumers consistently choose natural, locally sourced skincare from small, community-rooted brands, it sends a clear signal to the market. Your habits shape what brands do next. By choosing Hudson Valley Skin Care, you're supporting a woman-owned small business in upstate New York, protecting Hudson Valley farmland, and helping build an economy where the people who grow your ingredients and craft your products are genuinely valued. A Lighter Footprint on the Planet Local sourcing also means a dramatically smaller carbon footprint. Ingredients grown down the road require far less fuel, packaging, and logistics than anything shipped across continents. Our commitment to sustainable skincare and environmental responsibility is woven into every sourcing decision, because what's good for the earth is good for your skin too. A Drop of the Hudson Valley in Every Product Each product we make carries a drop of the Hudson Valley. Its rich soil, clean air, hardworking farmers, and deeply rooted community. When you choose Hudson Valley Skin Care, you're choosing more than a natural skincare product made in New York. You're choosing freshness, transparency, sustainability, and a local economy worth investing in. We want you to know everything about the skincare you use — explore how we give back, do good for our community, or more about our story.  

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Into the Valley: Solstad House - Beacon's Intentional Retail Space

Into the Valley: Solstad House - Beacon's Intentional Retail Space

A Hudson Valley Skin Care Interview with Stephen and Frankie When you walk into Solstad House on Beacon's Main Street, you're not just entering another boutique, you're stepping into a carefully curated space built on intention, community, and a deep love for senior rescue dogs. We interviewed the duo behind this beloved shop to talk about their background, love for the Hudson Valley, and how they choose what products to carry. About Solstad House For anyone new to Solstad House, can you tell us a little about who you are and how the shop came to be? "When we moved to Beacon in 2018, we decided to establish a business that would connect us to our new community, while also raising awareness and funds for senior-aged dog rescue," they share. "Since Stephen had a retail background and Frankie had an entrepreneurial background, it made sense that we would opt for a retail business." The mission is personal: the couple shares their home with a five-member pack of senior rescue dogs. Solstad House isn't just about selling beautiful things— it's about creating community and supporting the causes they care about. What drew you to the Hudson Valley, and how has it shaped Solstad House? "Stephen is from Asheville, NC and Beacon has a similar vibe," Frankie explains. "We lived in Brooklyn for many years and were making a lot of trips to Asheville to visit family. But we both started craving a cool, small town on a more permanent basis." A weekend exploratory trip to Beacon sealed the deal. The town's creative energy, proximity to nature, and tight-knit community made it the perfect place to put down roots and build something meaningful. Slow Starts & Intentional Routines Running a small business in the Hudson Valley means balancing hustle with intention—something Stephen and Frankie have mastered. What does a slow or intentional start to the day look like for you? "A no-rush shower, followed by feeding our 5-member pack of senior aged rescue dogs." It's a simple routine, but one that grounds them before the day begins. Are there any small daily rituals that help you feel grounded, especially in winter? "I wouldn't say we have anything that looks like a daily 'ritual,' but we embrace and celebrate winter, especially January," Frankie says. "It's the month that people seem to dread the most because it comes with post-holiday blues and cold weather." Their counter-strategy? Leaning into the season rather than fighting it. "We plan lots of get-togethers with friends, regular trips to our cozy Catskills cottage, and spot discounts throughout our store as part of our 'January Magic' promotion." Curation & Creating Welcome Walk into Solstad House and you'll immediately notice the thoughtfulness behind every product on the shelf. But what actually makes it onto those shelves? When you're curating products for the shop, what matters most to you? "Our NUMBER ONE qualifier is that we have to like the product ourselves," Frankie emphasizes. "We carry Hudson Valley Skin Care not only because it's local, but also because we like to use it. We can stand by recommending it to our customers." How do you decide what's worth bringing into your space—and what isn't? "We have to like it ourselves and we have to feel a comfort level with the makers and vendors," they explain. "Also, our vendor partners have to be able to fill and ship quickly and accurately. Not having reorders filled in a timely manner will cost us sales, and with a small business, it's not feasible." But there's one non-negotiable that sets Solstad House apart: affordability. "We ABSOLUTELY REQUIRE AFFORDABILITY, we don't believe having a locally-centric, independent business means that we have to be prohibitively expensive." What makes a space feel welcoming to you? "For me, a welcoming space is full of life and intention. Colorful, varied product offerings, great music playlists, and an engaging staff that is tuned into Beacon's local flavor are all super important." Seasonal Living & the Hudson Valley Winter in the Hudson Valley isn't something to endure, it's something to embrace. What do you love most about winter in the Hudson Valley? "So many cozy restaurants, bars, and cafes with a gorgeous backdrop of nature," they share. "The Hudson Valley is ideal escapism that fully embraces 'winter core.'" How does the slower pace of this season influence the way you work or live? "It gives us time to pretty much plan the rest of the year," Frankie explains. "The pace shifts quickly in March, so it's great to be fully prepared with timely merchandise rotations." The winter slowdown isn't a problem to solve, it's an opportunity to prepare, reflect, and set intentions for the year ahead. Is there a Hudson Valley moment or place that feels especially grounding to you? "Beacon, of course! Our little city has almost a 'too good to be true' quality. So many artists, creators, and just fun people." Simplicity & Care When it comes to skincare, Stephen and Frankie know exactly what they like. When it comes to skincare, do you gravitate toward simpler routines? "Simple, easy products that don't dry out the skin," Frankie shares. "We are also big on beautiful, organic scents. Heavy-handed, cloying, fake scents are a huge turn-off." "We went through a lot of products before we settled on our vendor partnership with Hudson Valley Skin Care, and you check all the boxes!" Are there any fragrance-free or gentle products you find yourself reaching for more in winter? "I'd say we prefer fragranced to non-fragranced, and in winter we love the Sandalwood and herbal scents." It makes sense, winter in the Hudson Valley calls for grounding, earthy notes that feel cozy without being overwhelming. Looking Ahead What's one thing you're intentionally making space for this year? "More online promotions for our loyal customers," Frankie shares. "Our brick and mortar shop is fairly self-sufficient at this point, so we want to spend more time reaching customers that can't make a physical appearance in our shop." It's the next evolution for Solstad House, bringing the same intentional curation and community spirit to customers beyond Beacon's Main Street. Shop Hudson Valley Skin Care at Solstad House You can find our full collection at Solstad House in Beacon, NY, curated by people who actually use (and love) what they sell. Solstad House474 Main Street, Beacon, NY 12508Visit their website | @solstadhouse on Instagram Love the products Solstad House carries?Shop our Sandalwood Lotion →Explore All Products → Into The Valley is our series celebrating the makers, retailers, and suppliers who make Hudson Valley skincare possible. Know someone we should feature? Email us. 1% of every Hudson Valley Skin Care sale supports American Farmland Trust, protecting the land and farms that make our products possible.

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